The work I do is more artistic, so I always think about a fictional character. I do pay attention to proportion and the way a dress can fit a body, but my goal is to create something unique.
My women are feminine, but they have a masculine strength. Besides Lady Gaga, what kind of celebrity would you like to represent your brand? I am very picky when it comes to deciding who is going to represent my brand. I always check her reputation and if she has similar morals. I am an animal activist—people do not know that. In my pieces I never use textures or fabrics that belong to animals and if I use leather, it must be organic.
The environment is very important to me and I really want to make the world a better place. The person who is going to represent my brand must share those values. People ask me to open boutiques all around the world, but it is not my goal. I want to expand little by little and I am more focused on creating unique pieces. It is difficult to keep this intention when you have to deal with a huge quantity of clothing. I don't know if he should have gone home - he was a strong designer. I never won a challenge and I think that's why I was the one who went home, but I don't know, I really don't believe mine was the worst.
Did the addition of the dolls influence how things played out this week? It made everyone's lives more difficult, obviously. Working in that environment is already stressful and difficult enough and you put the dolls in and it's just a stress fest. It definitely added to everyone's stress levels by a lot. What was the best piece of advice you received from the judges while on the show? I'm an avant-garde designer and I learned a lot about being more sellable.
I don't know if any of the judges really taught me a lot, it was the whole experience in itself. What would you tell anyone who wants to participate in the show in future? I went into it blind. I watched previous seasons but I never understood how hard it was mentally and physically - it's very draining. I would advise them to be themselves, stick to their aesthetics and keep their heads high.
Did the experiences of having to do challenges that are so far from your regular aesthetic change your style or cement your knowledge of yourself as a designer? ES: Ready-to-wear really bores me and does not make me as happy as when I create avant-garde type of clothes.
I had to do a lot of soul searching to finally realize that this is what I want to pursue. My goal is to work more in the entertainment industries around the world creating amazing and striking imagery for viewers. ES: Sometimes there is no day-to-day for me.
They found my design company online and commissioned a few costumes from me based on what they saw in my sci-fi collection. It was an amazing experience to know that people of that status are actually noticing my work. This helped me to make the decision to continue creating unusual and unique fashion. And can you tell us a bit about the collection?
ES: I usually avoid fashion week productions because they are of no benefit to what I do and me. I decided to go through this one in LA so that I can invite my film industry contacts to view my new work up close and personal. The preparation was very grueling just like when you are participating in any fashion week event.
I normally just produce a look book and send it out to various people around the world to get people see my work, so this was not normal for me to do. The main reason for this decision was to go down there and make more contacts in the film and entertainment industry. And how was it? ES: I was approached by the organizers to participate in this event infused with technology and fashion.
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