For example, it's very difficult algorithmically to identify a genuine search over an automated search when you only have keywords and volumes to look at, and don't have the rest of the clickstream to examine. That's just looking at the keywords and searches though. Once you have access to the Clickstream it means there is a wealth of data you now have access to. You can not only see which terms are most searched for but also which are clicked on the most, so you can calculate the CTR of keywords.
You can also see which keywords generate purchases and the repetitiveness with which they are searched, in other words, how often users search for the same term more than once. Really good question! Manipulating such huge data sets in so many different ways is really difficult and it takes time just to assemble the infrastructure needed.
We're working on pulling lots of different bits of information out of the data and we're going to be adding new metrics to the tool and Keywords API 2. Try out the Wordtracker Keyword tool with our 7-day free trial. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Powered by. This cookie is set by Hubspot.
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Remote Control. Business Technologist. Sign up for the latest insights, delivered right to your inbox. In this brief post, we will define clickstream data, show how brands that have a digital presence benefit from it, and reveal how Semrush.
Trends integrates clickstream data in its toolkit to deliver powerful competitive insights. Imagine the insights you could gain with access to your competitors' website data. With data around the behavior of your competitors' users, their interests, and their engagement with their content, you could optimize your site and adjust your marketing strategy, leading to a broader, more engaged audience, and increased conversions.
Then, while watching the video, perhaps you follow an advertisement to the Firestone Tires website. Along with basic information about visited pages, Clickstream data can also include information like how much time a user spent on a given page, what page features they engaged, and where they went next.
The availability of all of this information makes clickstream data the next best thing to real traffic data. Data companies collect clickstream data from millions of internet users who agree to share their data. While a single user's clickstream data may not be useful, when you aggregate data from millions and millions of users, you can begin to uncover trends and draw conclusions about different metrics. While analytics data shows precise metrics associated with an individual domain, clickstream data is associated with individual users and their navigation across numerous domains.
Traditional market research methods — such as surveys, focus groups, or hands on usability testing — create a number of challenges for online marketers. Marketers need accessible, timely, and versatile data to pivot with ever changing market conditions.
And this is where Clickstream data comes in handy. Trends tools are primarily intended for market research and competitive analysis. To accomplish this, we leverage petabytes of clickstream data received by 3rd party providers, along with machine learning algorithms and Big Data technologies. When it comes to competitor analytics capabilities, clickstream is at the center, though Semrush's database of backlinks and organic SERP positions are also run through their proprietary neural network algorithm to generate the highest data accuracy levels possible.
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